| Internet Marketing:
It's about closing sales |
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Intro
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Internet Marketing and Website Promotion
Basics.
Internet marketing is similar to marketing with other media, and
as with traditional media you still need a good product. The important
differences are that you get instant feedback on the effectiveness
of your marketing and traffic generation is done differently than
with physical storefronts. Traffic Generation on the internet
involves gaining the cooperation of other webmasters.
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Close Rate
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Close rate is a critical measure of
success.
Close rate is "how many surfers see your site before you make
a sale?" A close rate of 1% is good, but it depends on your
product. Even if you don't have much traffic you should calculate
your close rate.
If your close rate is good you can safely
spend time and money on generating more traffic. If your close rate
is poor then more traffic won't help you and money spent to increase
your traffic will be wasted. Instead, the poor close rate must be
addressed first. We show you how
to increase your close rate.
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Building Traffic
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Traffic generation on the internet involves
gaining the cooperation of other webmasters.
You will need to offer something of value to webmasters in order
to attract them to your program. Typically you either buy
traffic or you provide
a service in exchange for the traffic. Either method works very
well.
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| Internet
Marketing with Email |
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Email Marketing
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Collecting the email addresses of your
surfers can be a significant traffic generating strategy. Mailing
to your list can be occasional or regular. There are a few simple
rules to follow when managing a mail list. Violate these rules at
your own peril.
- All email that you send should have
clear opt-out instructions.
- Mention the opt-out instructions at
the top of every email.
- Send a confirmation "welcome
email" to new signups
- "Double opt-in" (surfter
must confirm after receiving the welcome email) results in the
fewest problems with spam complaints (not a trivial matter, spam
complaints can get your domain banned by large ISPs).
- "Single opt-in" (surfer
does not need to confirm the subscription) has a much higher signup
success rate but spam complaints are a big problem.
- Remember the date, time, IP number,
and page the surfer joined from and make this information
available to your elist members when they try to opt-out and in
the opt-out area of the email. This reduces the opt-out rate.
(Actual opt-out can be an option on that page.)
Some businesses generate most of their
traffic with email. Most mailings only produce a small surge in
traffic for a few days after a mailing, however.
Generating a quality regular email letter
is a full time job, but certainly it is a proven method of internet
marketing.
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Final thought:
Automation
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Automation: makes money while you sleep.
Really.
The ability to automate processes such as signup and purchasing
your product is unique to the internet and it should be exploited.
Automation allows you to turn your website into a money machine
that works even while you sleep and you can scale your operations
quickly as you grow.
Many website hosting companies do not allow
their clients to run software. If your host is like that move to
a host that allows you to run scripts. If you're not sure, ask your
hosting company if you can run scripts and SSI (server side includes).
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Enlightened Webmaster
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Internet Marketing for Internet Business, Inc.
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