| Search Engine
Optimization: Pitfalls and Rip Offs |
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Common Rip Offs
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There are more scams in the web promotion
business than most. Here's the skinny on some common ones:
- $29.95 for top 10 placement
- These companies only guarantee to rank
you for a term that is so specific that no one will ever search
for it. For example, if you sell Zap brand gold clubs, you want
to rank for "golf clubs," not "zap golf clubs."
Trust me, you're better off ranking #30 for "golf clubs"
than #1 for "zap golf clubs."
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Enlightened Webmaster
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