|
|
|
Traffic Exchange
Programs
|
|
A Traffic Exchange
Program is a service for webmasters. It leverages the behavior
of webmasters and surfers to generate large volumes of highly targetted
traffic and it benefits the members of the program as well as the
owner of the program. Perfect for a motivated webmaster with moderate
technical skills.
- Primary Benefits:
- Low cost, limited risk. Marketing and management are straightforward.
Effective traffic generator.
- Risks/drawbacks:
- Traffic programs are more difficult to promote than programs
with monetary incentives, but this is balanced by lower risk.
- Cost:
- $500 to $1,200 plus marketing and cheater
detection
Detailed Comparison Here |
|
Pay Per Click Programs
|
|
Pay Per Click
(PPC) Programs pay a set amount of money for every surfer sent
by the referring website. |
Affiliate Programs
|
|
Affiliate Programs,
also called Partnership Programs, pay a share of any sales to the
referring website. |
|
|
- Primary Benefits:
- Marketing is easier than non-monetary incentives. Very effective
traffic generator.
- Risks/drawbacks:
- High risk of reseller
fraud. (Cheaters already have your money by the time you
identify them.) Ongoing cheater
detection is very time consuming. Moderately high initial
cost.
- Cost:
- $10,000 setup plus time investment for promotion and ongoing
cheater detection.
Detailed Comparison Here |
|
Search Engines
|
|
Search engine optimizations (SEO)
are an important source of high quality traffic. Although SEO is
not a "program," it is basic traffic generation that every
webmaster should understand.
Contracting search engine consulting is
expensive and the ROI is often marginal. For most small interpreneurs
cost effective SEO requires that you learn how to do it yourself.
Here's the basics:
- Search
Engine Ranking in a Nutshell
- Easy to follow step-by-step instructions
for beginners
- Search
Engine Ranking Basics
- Covers meta tags, keyword density and
placement, and link popularity.
- Off
Page Ranking Criteria
- A clear explaination of how the new
search engine algorithms work and how to rank well with them.
Covers link popularity, click popularity, and temporal popularity.
- Pitfalls
and rip-offs
- A short rant on the most common rip
offs
Detailed
Program Comparison Here |
|
Enlightened Webmaster
|
|
Please subscribe to our ezine
The Enlightened Webmaster
is published occassionally
Internet Marketing for Internet Business,
Inc.
We never sell, rent, or trade our client's
personal data
|
|
|
|
|
Personalized Guidance & Advice for
Motivated Webmasters
First Session Free if not Delighted
|
|
