SEO (Search Engine Optimization) is one of the most cost effective source of traffic available to you. However, I rarely hear of anyone hiring SEO talent who was happy with the return on investment. The key to successful SEO, for most webmasters, is to do it yourself. Spend a few hours of your time to learn how to incorporate SEO into your pages and you'll get the benefits without the expense. This page explains the basics and is all you need to get started.